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Research papers

Concerning the increasing quantity of data supplied for a market survey (French)

This document describes a new method of selecting variables based on the data theory. It appears, indeed, that every day we are faced with prolific data some of which, individually, or in combinations, could be ignored without detriment to the...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: Jean Paul Aimetti, Jean Luis Brousse
June 15, 1972
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Citation

Aimetti and Brousse (1972a, June 15). Concerning the increasing quantity of data supplied for a market survey (French). ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/concerning-the-increasing-quantity-of-data-supplied-for-a-market-survey-french-


Research papers

Data control's answer to marketing requirements (French)

We have chosen to illustrate the theme "Prom market research to media plan" with three actual application which are amongst the most interesting of their kind, of the computer to the marketing process at the "plan" level. The diagram shows the...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Jean Francois Canguilhem
June 15, 1972
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Citation

Canguilhem, J. F. (1972a, June 15). Data control's answer to marketing requirements (French). ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/data-control-s-answer-to-marketing-requirements-french-


Research papers

How to predict the performance of a package through experimental methods (French)

Taking into account the evolution of distribution the function of the package has progressed from its original role of protecting the product to the more complex one of conveying its image . Therefore at present, our chief preoccupations in packaging...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: J. H. Talbart
June 15, 1972
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Citation

Talbart, J. H. (1972a, June 15). How to predict the performance of a package through experimental methods (French). ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/how-to-predict-the-performance-of-a-package-through-experimental-methods-french-


Research papers

Contribution to a multi-disciplinary research approach for technical industrial products (French)

This paper attempts, by referring to a recent study directed to electronic measuring instruments, to describe and explain how such a multi-disciplinary approach can be applied to investigating: 1 - buying mechanisms and their psychological...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: A. Michel
June 15, 1972
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Citation

Michel, A. (1972a, June 15). Contribution to a multi-disciplinary research approach for technical industrial products (French). ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/contribution-to-a-multi-disciplinary-research-approach-for-technical-industrial-products-french-


Research papers

Sociological, family and individual factors in the mutation of the act of buying children's clothing (French)

This paper presents the results of a research centred on the process of decision making in the act of buying children's 'clothing (under 16's) at its different stages (from the "idea" to the con te implementation of the purchase), in 1971 in France....

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Jacqueline Carof
June 15, 1972
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Citation

Carof, J. (1972a, June 15). Sociological, family and individual factors in the mutation of the act of buying children's clothing (French). ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/sociological-family-and-individual-factors-in-the-mutation-of-the-act-of-buying-children-s-clothing-french-


Research papers

Behavior patterns in savings (French)

Current interest in the attitudes and behavior of those who save money -"savers' occured when savings ceased to be seen merely as a left-over resulting from the difference between income and expenses. Standard analytical methods and socio-demographic...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Paul Danloy
Company: IFOP
June 15, 1972
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Citation

Danloy, P. (1972a, June 15). Behavior patterns in savings (French). ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/behavior-patterns-in-savings-french-


Case studies

The phenomenon of market saturation (French)

The recent slowdown in the progression of the French vacation market prompts the hypothesis that a certain saturation point may have been reached. This hypothesis, of course, is not merely based on the evolution of a single short-term global index....

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Paul Danloy
Company: IFOP
June 15, 1972
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Citation

Danloy, P. (1972a, June 15). The phenomenon of market saturation (French). ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/the-phenomenon-of-market-saturation-french-


Research papers

COSMOS (French)

COSMOS is a man/machine sales area control system as well as for products within the lines of produce distribution chains. In compliance with the modern concept of a management system, man and the computer form a whole and complete each other. The...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: Nicolas Steinberg, Y. Ploquin
June 15, 1972
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Citation

Steinberg and Ploquin (1972a, June 15). COSMOS (French). ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/cosmos-french-


Research papers

New methods for new research (French)

The objective of this paper is to explain the principles of several analytical methods (Part 2) and how they can be used (Part 3), as shown by the last two years of experience with Programs for Structuring Data (P.S.D.) that are available on the...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: Patrice Bertier, Jean-Marie Bouroche
June 15, 1972
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Citation

Bertier and Bouroche (1972a, June 15). New methods for new research (French). ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/new-methods-for-new-research-french-